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Unlocking amazing briefs
Marketing and Innovation, Training

Unlocking Amazing Briefs

We’ve got an exciting announcement.  We’ve launched a new course called, ‘Unlocking Amazing Briefs’ and…

15 September 2022
Chris 2022-09-15T21:36:00+01:00
The lovely cows at Yeo Valley Organic
Marketing and Innovation, Training

We’re over the moooo-n

Back from our summer holidays and hitting the ground running!  We’re with the team at…

13 September 2022
Chris 2022-09-13T09:00:16+01:00
The key to innovation curse guest speaker sophie from teapots, alongside her products
Marketing and Innovation, Training

Launching an innovation to market is always a huge team effort and nothing beats the feeling of seeing your new product go live. What needs to happen to ensure your launch is a success?

This is what we explore in module 7 of our ‘Key to Innovation’ course which…

16 February 2022
Alex 2022-02-16T10:57:59+00:00
A golden piggy bank and piles of bank notes - we explore the importance of commercial success in our Key to Innovation course
Marketing and Innovation, Training

Successful innovation meets a consumer need, yes, but importantly it must make sound commercial sense for the company and its retail partners.

In module 6 of our ‘Key to Innovation’ course we tackle the critical commercial steps…

14 February 2022
Alex 2022-02-14T09:13:46+00:00
Ellie Webb, founder of Caleno, joining the Key to Innovation course to discuss going from idea to reality
Marketing and Innovation, Training

What does it take to get an innovation from idea to reality?

A clear vision, commitment to the cause, resilience and a whole host of people helping…

11 February 2022
Alex 2022-02-11T09:02:31+00:00
Product Prototype - early stage innovation from Caleno. Courtesy of guest speaker Ellie Webb, who joins us on The Key to Innovation Course
Marketing and Innovation, Training

In innovation, the idea is just the beginning. Before you go to market you need a concept that you can validate with consumers, and probably a prototype too.

In module 5 of our ‘Key to Innovation’ course we teach best practice concept writing. The…

9 February 2022
Alex 2022-02-09T14:02:31+00:00
UKTV logo and channels
Marketing and Innovation, Training

LockSmith Consulting is developing a bespoke training programme for UKTV, focusing on their brand building capability.

We are super-excited to be working with Simon Michaelides and the Marcomms team at UKTV to develop a…

8 February 2022
Chris 2022-02-08T15:22:18+00:00
Chris and Alex using post-it notes in a brainstorm
Marketing and Innovation, Training

Innovation is all about ideas, right? Where do good ideas come from and how do you prioritise them?

In module 4 of our ‘Key to Innovation’ course we explore how to start with…

5 February 2022
Alex 2022-02-05T00:42:19+00:00
Macmillan Cancer Support logo
Creativity, Marketing and Innovation, Training

We’re very excited to be working with the content and marketing teams at Macmillan Cancer Support.  It’s a charity that has special meaning for both of us. 

We’ll be training the team in how to write and deliver an awesome creative brief. Can’t…

3 February 2022
Chris 2022-02-03T08:52:57+00:00
A lightbulb
Marketing and Innovation, Training

When you’re innovating it can be tempting to jump straight to ideation – after all, isn’t that the most exciting part? 

Yes, it is good fun, but you’ll end up with much better ideas if you…

3 February 2022
Alex 2022-02-03T08:42:23+00:00

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  • Who we are
  • Training
    • Unlock Amazing Briefs
    • The Key to Innovation
    • The Key to Brand Management
    • The Key to Customer Marketing
    • Unlock Commercial Skills
    • Unlock Annual Planning
    • Unlock Real Insights
    • Unlock Better Client Relationships
    • Unlock People Potential
    • The Key to Getting Stuff Done
    • The Key to Leadership
  • Coaching
    • Unlock Your Brilliant Best
    • Find Your Confident Core
  • Contact
  • News

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