Latest news and views from LockSmith

The Credible Marketer (I): The Traitors & Consumer Understanding

You don’t need me to tell you that your customers are consciously changing their habits and behaviours right now. But you might need me to remind you that the new year is the most important strategic moment to focus on consumer understanding to ensure you stay close to your customers amidst the upheaval. 

And if you need another reminder, thankfully the hottest show on primetime TV right now is a brilliant case study in the importance of consumer understanding.

How to engage an audience virtually

Delivery is the ability to engage an audience and land a message. It helps marketers unlock better meetings, sell-ins and workshops. 

Today, the ability to deliver virtually – as well as in-person – has become a foundational marketing skill.