Alan Gerbi

Financial Controller, The Collective

Alan joins us our financial guru with 15 years of experience in food brands including Innocent, and more recently, The Collective.  As such, Alan has a wealth of experience working with marketing and innovation teams to assess the commercial viability of NPD.

Arlene Livingstone

Freelance Insights and Brand Planning Specialist

Arlene has an impressive 24-year career to date in insight and brand planning spanning world leading companies such as Heineken, Diageo, Pepsico, Fever Tree and Gusto with her more recent experience focusing on innovation.

Dimitry Tulba

Insights Director, Bacardi

Dimitry worked 6 years in comms planning agency-side, before moving to Kantar to begin a career specialising in Insights.  He has subsequently gained 10 years of experience working client-side in some of the best global drinks companies including Diageo. William Grants and Bacardi.

Ellie Webb

Founder, Caleno and Podcast Presenter (The Joyful Drinker)

Ellie spent the first 4 years of her career in marketing with drinks wholesaler giant Matthew Clark before developing and launching her own tropical non-alcoholic spirits brand Caleno in 2018.  She has since won numerous awards inc SW Entrepreneur of the Year (Great British Entrepreneur) and Young Achiever of the Year (The Drinks Business).

She is passionate about promoting a judgement free approach to moderation and a balanced lifestyle.

Emily Laws

Head of Brand, Lucky Saint

Emily has over ten years of experience working in PR, brand and Marketing both agency-side with Nylon Communications, and client-side, with brands such as Street Feast, Fever Tree and Lucky Saint.

Louise Cruttenden

Marketing Director, Huel

Louise is a creative and commercial marketing and innovation director, known for my ideas, drive and collaboration.  She has worked in big global FTSE 100 companies such as Diageo, e-commerce companies such as Huel and working with early-stage start ups.

Lucy Barks

Head of Demand and Contract Manufacturing, Huel  (now Head of Supply at Deliciously Ella)

Lucy has a strong background in Supply Chain in retail (Boots) and food and drink manufacturers including Innocent, Fever Tree, Huel and now Deliciously Ella.

Rob Wilson

Director of Strategy and Creative, RPM

Rob is the guru of strategy having spent 16 years as strategy lead at RPM, an independent creative agency, with clients such as Diageo, Sky, Heineken, Nestle, Cancer Research and M&S.

Sarah Applebee

Founding Partner and Innovation Director, Posse

Sarah started her career with over 4 years of experience in marketing and Innovation at Nestle.  She then went on to gain agency-side experience across a range of brands at Happen.com and through freelancing.  Inspired by this experience she become a founding Partner at Posse, who partner with businesses to unlock their potential and drive growth through innovation

Tom Sirrett

CFO, Lily’s Kitchen

Tom is a financial guru having worked in banking, private equity and consumer brands such as Twinnings and Lily’s Kitchen.  He has also been a Board Advisor and Shareholder for a number of brands including Dorset Cereals and Tyrells Crisps.