The Key to Innovation

A 4-week course teaching you everything you need to know about successful FMCG innovation management. You will learn about the key steps in the innovation process, from ideation and innovation strategy all the way through to launch and business development! Priced at £995 + VAT per delegate. You can register your interest here to join the next cohort of delegates.

Who is this course for?

Marketing and Innovation teams, Founders and people looking to enhance their innovation management skills

Brand and marketing managers of all backgrounds and levels who want to learn what it takes to run a successful innovation process and maximise their chances of launching successful products

Innovation and product managers of all levels who want to hone their skills and learn new approaches and techniques in how to manage innovation

People wanting to move into innovation management and give themselves a head-start by learning the core skills needed for an innovation role

What you’ll learn on this course

  • The role of Innovation
  • Why Innovation is Important
  • Innovation strategy and how it is applied in different businesses
  • Best practice Innovation process
  • The role of the innovation project manager
  • Innovation project management techniques
  • A proven framework to identify potential innovation territories
  • How to spot gaps in the market
  • Using insight to understand consumer needs
  • The difference between a territory and an idea

  • How to run an inspiring ideation session

  • How to prioritise and refine your ideas

  • What is a concept and how to write a good one

  • Validating and refining concepts

  • Turning concepts into finished products

  • Writing a business case and understanding the value chain

  • Writing a customer proposition

  • Important logistics, supply chain and regulatory considerations

  • Writing best in class launch plans

  • Working with sales teams

  • How to work with buyers

  • Supporting the launch in-store and online

  • Why innovation fails so often and how to avoid common pitfalls

  • Writing SMART objectives and KPIs

  • Tracking performance

  • Writing an evaluation

What’s included in the course

All the details you need

Time and Date

Next cohort dates TBC

Thursday mornings 9am-1:30pm


Taught live over Zoom, so you can join from anywhere


£995 + VAT

Here’s what our delegates say about us

A few of the companies our delegates have come from