Managers from all backgrounds and levels who want to learn what it takes to run a successful FMCG innovation process and maximise their chances of launching successful products
Innovation and product managers of all levels who want to hone their skills and learn new approaches and techniques in how to manage innovation
People wanting to move into innovation management and give themselves a head-start by learning the core skills needed for an innovation role
Agency account managers, strategists and creatives who want to gain a deeper understanding of client side innovation process and thinking
The difference between a territory and an idea
How to run an inspiring ideation session
How to prioritise and refine your ideas
What is a concept and how to write a good one
Validating and refining concepts
Turning concepts into finished products
Writing a business case and understanding the value chain
Writing a customer proposition
Important logistics, supply chain and regulatory considerations
Writing best in class launch plans
Working with sales teams
How to work with buyers
Supporting the launch in-store and online
Why innovation fails so often and how to avoid common pitfalls
Writing SMART objectives and KPIs
Tracking performance
Writing an evaluation
Alan joins us our financial guru with 15 years of experience in food brands including Innocent, and more recently, The Collective. As such, Alan has a wealth of experience working with marketing and innovation teams to assess the commercial viability of NPD.
Arlene has an impressive 24-year career to date in insight and brand planning spanning world leading companies such as Heineken, Diageo, Pepsico, Fever Tree and Gusto with her more recent experience focusing on innovation.
Dimitry worked 6 years in comms planning agency-side, before moving to Kantar to begin a career specialising in Insights. He has subsequently gained 10 years of experience working client-side in some of the best global drinks companies including Diageo. William Grants and Bacardi.
Ellie spent the first 4 years of her career in marketing with drinks wholesaler giant Matthew Clark before developing and launching her own tropical non-alcoholic spirits brand Caleno in 2018. She has since won numerous awards inc SW Entrepreneur of the Year (Great British Entrepreneur) and Young Achiever of the Year (The Drinks Business).
She is passionate about promoting a judgement free approach to moderation and a balanced lifestyle.
Emily has over ten years of experience working in PR, brand and Marketing both agency-side with Nylon Communications, and client-side, with brands such as Street Feast, Fever Tree and Lucky Saint.
Louise is a creative and commercial marketing and innovation director, known for my ideas, drive and collaboration. She has worked in big global FTSE 100 companies such as Diageo, e-commerce companies such as Huel and working with early-stage start ups.
Lucy has a strong background in Supply Chain in retail (Boots) and food and drink manufacturers including Innocent, Fever Tree, Huel and now Deliciously Ella.
Rob is the guru of strategy having spent 16 years as strategy lead at RPM, an independent creative agency, with clients such as Diageo, Sky, Heineken, Nestle, Cancer Research and M&S.
Sarah started her career with over 4 years of experience in marketing and Innovation at Nestle. She then went on to gain agency-side experience across a range of brands at Happen.com and through freelancing. Inspired by this experience she become a founding Partner at Posse, who partner with businesses to unlock their potential and drive growth through innovation
Tom is a financial guru having worked in banking, private equity and consumer brands such as Twinnings and Lily’s Kitchen. He has also been a Board Advisor and Shareholder for a number of brands including Dorset Cereals and Tyrells Crisps.
“The content and delivery was really fresh and engaging. Perfect balance of structure and incredibly useful forms, delivered in an accessible, friendly and practical way.”
“Friendly environment where everyone feels comfortable to ask questions. Nice to network in breakouts with other brands. Great to hear through videos from other people's experiences in a wide range of roles/ sized businesses.”
“Really good pace, easy to engage with content which was well designed, useful further reading to support learning, engaging and experienced presenters and use of guests speakers, use of break out rooms - hearing about experience from others.”
“Hearing from you both sharing your experiences and being really open about what worked, what didn't and how we shouldn't be afraid to fail when things don't go to plan. As well as the wider group and expanding a new network of people to learn from and understand how all of these different businesses and brands work!”
“Chris and Alex have a wealth of industry experience between them and have created brilliantly engaging content punctuated with memorable anecdotes and sage advice. I’m looking forward to embedding what I’ve learned into my day job.”
“ Alex and Chris have delivered such amazing weekly classes in such a structured manner, with such impressive passion for what they do that it is just really difficult not to find everything fascinating and to want to delve into it even more.”
“By far the best training course I've ever done. Chris and Alex are such engaging and passionate teachers and created a lovely, supportive atmosphere too. The course covered everything I hoped it would and has provided me with an invaluable toolkit to help me day-to-day and given me confidence to face future challenges with.”
