The Key to Innovation

A 4-week course teaching you everything you need to know about successful FMCG innovation management.

You will learn about the key steps in the innovation process, from ideation and innovation strategy all the way through to launch and business development!

Only £995 + VAT per delegate

You can register your interest here to join us.

Who’s this course for?

FMCG Marketing and Innovation teams, Founders and people looking to enhance their innovation management skills

Managers from all backgrounds and levels who want to learn what it takes to run a successful FMCG innovation process and maximise their chances of launching successful products

Innovation and product managers of all levels who want to hone their skills and learn new approaches and techniques in how to manage innovation

People wanting to move into innovation management and give themselves a head-start by learning the core skills needed for an innovation role

Agency account managers, strategists and creatives who want to gain a deeper understanding of client side innovation process and thinking

What you’ll learn on this course

  • The role of Innovation
  • Why Innovation is Important
  • Innovation strategy and how it is applied in different businesses
  • Best practice Innovation process
  • The role of the innovation project manager
  • Innovation project management techniques
  • A proven framework to identify potential innovation territories
  • How to spot gaps in the market
  • Using insight to understand consumer needs
  • The difference between a territory and an idea

  • How to run an inspiring ideation session

  • How to prioritise and refine your ideas

  • What is a concept and how to write a good one

  • Validating and refining concepts

  • Turning concepts into finished products

  • Writing a business case and understanding the value chain

  • Writing a customer proposition

  • Important logistics, supply chain and regulatory considerations

  • Writing best in class launch plans

  • Working with sales teams

  • How to work with buyers

  • Supporting the launch in-store and online

  • Why innovation fails so often and how to avoid common pitfalls

  • Writing SMART objectives and KPIs

  • Tracking performance

  • Writing an evaluation

What’s included 

  • 16 hours of live classroom time

  • Course workbook containing tools and templates

  • Access to the full course materials on our online learning hub for a period of 6 months

  • Interactive sessions with group breakouts

  • Q&A opportunities with Chris and Alex

  • A host of exciting guest speakers delivered via voxpops

  • Support and troubleshooting from Chris and Alex

Meet your trainers

All the details you need


Next course date TBC


Taught live over Zoom, so you can join from anywhere


£995 (+ VAT)

Here’s what our delegates say about us

4.7 out of 5

Overall score for the course

5 out of 5

The trainers

4.8 out of 5

Likelihood to recommend 

A few of the companies our delegates have come from

Get in touch about the course

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