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A 4-week course teaching you everything you need to know about successful FMCG innovation management. You will learn about the key steps in the innovation process, from ideation and innovation strategy all the way through to launch and business development! Priced at £995 + VAT per delegate. You can register your interest here to join the next cohort of delegates.
Who is this course for?
Marketing and Innovation teams, Founders and people looking to enhance their innovation management skills
Brand and marketing managers of all backgrounds and levels who want to learn what it takes to run a successful innovation process and maximise their chances of launching successful products
Innovation and product managers of all levels who want to hone their skills and learn new approaches and techniques in how to manage innovation
People wanting to move into innovation management and give themselves a head-start by learning the core skills needed for an innovation role
What you’ll learn on this course
- The role of Innovation
- Why Innovation is Important
- Innovation strategy and how it is applied in different businesses
- Best practice Innovation process
- The role of the innovation project manager
- Innovation project management techniques
- A proven framework to identify potential innovation territories
- How to spot gaps in the market
- Using insight to understand consumer needs
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The difference between a territory and an idea
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How to run an inspiring ideation session
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How to prioritise and refine your ideas
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What is a concept and how to write a good one
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Validating and refining concepts
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Turning concepts into finished products
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Writing a business case and understanding the value chain
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Writing a customer proposition
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Important logistics, supply chain and regulatory considerations
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Writing best in class launch plans
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Working with sales teams
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How to work with buyers
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Supporting the launch in-store and online
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Why innovation fails so often and how to avoid common pitfalls
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Writing SMART objectives and KPIs
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Tracking performance
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Writing an evaluation
What’s included in the course
All the details you need
Time and Date
Next cohort dates TBC
Thursday mornings 9am-1:30pm
Place
Taught live over Zoom, so you can join from anywhere
Price
£995 + VAT
Here’s what our delegates say about us
“I’m thrilled to say that Chris & Alex have COMPLETELY exceeded my expectations. The content is really engaging and so practical that it can literally be used immediately back in the office.”
“Chris and Alex have a wealth of industry experience between them and have created brilliantly engaging content punctuated with memorable anecdotes and sage advice. I’m looking forward to embedding what I’ve learned into my day job.”
“ Alex and Chris have delivered such amazing weekly classes in such a structured manner, with such impressive passion for what they do that it is just really difficult not to find everything fascinating and to want to delve into it even more.”
“By far the best training course I've ever done. Chris and Alex are such engaging and passionate teachers and created a lovely, supportive atmosphere too. The course covered everything I hoped it would and has provided me with an invaluable toolkit to help me day-to-day and given me confidence to face future challenges with.”
Chris and Alex designed and ran a brilliant course for the brand & category teams at Bugaboo. The teams needed upskilling and refreshing on the foundations of marketing and we also used the course as an opportunity to promote better cross-team work and collaboration. I’m delighted to say it was a huge success.
``We needed an inspiring course to upskill our marketing community and provide a common set of tools, frameworks & language for us to use across all the teams. Chris Lock and Alex O'Rourke (nee Smith) knocked it out of the park with a deeply engaging course that successfully blended their expertise with our internal processes and language.``
A few of the companies our delegates have come from
