The Key to Innovation

A 4-week course teaching you everything you need to know about successful FMCG innovation management.

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You will learn about the key steps in the innovation process, from ideation and innovation strategy all the way through to launch and business development!

Only £995 + VAT per delegate

You can register your interest here to join us.

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WHO IS THIS COURSE FOR?
WHAT YOU'LL LEARN
WHAT'S INCLUDED?
MEET YOUR TRAINERS
ALL THE DETAILS YOU'll NEED

Who’s this course for?

FMCG Marketing and Innovation teams, Founders and people looking to enhance their innovation management skills

Brand and Marketing Managers

Managers from all backgrounds and levels who want to learn what it takes to run a successful FMCG innovation process and maximise their chances of launching successful products

Innovation and Product Managers

Innovation and product managers of all levels who want to hone their skills and learn new approaches and techniques in how to manage innovation

People wanting to move into Innovation Management

People wanting to move into innovation management and give themselves a head-start by learning the core skills needed for an innovation role

Agency Teams

Agency account managers, strategists and creatives who want to gain a deeper understanding of client side innovation process and thinking

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What you’ll learn on this course

Module 1 – What is Innovation and why is it important?

  • The role of Innovation
  • Why Innovation is Important
  • Innovation strategy and how it is applied in different businesses

Module 2 – The Innovation process

  • Best practice Innovation process
  • The role of the innovation project manager
  • Innovation project management techniques

Module 3 – Opportunity spotting

  • A proven framework to identify potential innovation territories
  • How to spot gaps in the market
  • Using insight to understand consumer needs

Module 4 – Idea generation

  • The difference between a territory and an idea

  • How to run an inspiring ideation session

  • How to prioritise and refine your ideas

Module 5 – Concept writing and development

  • What is a concept and how to write a good one

  • Validating and refining concepts

  • Turning concepts into finished products

Module 6 – Getting your Innovation commercials right

  • Writing a business case and understanding the value chain

  • Writing a customer proposition

  • Important logistics, supply chain and regulatory considerations

Module 7 – Launching Innovation to market

  • Writing best in class launch plans

  • Working with sales teams

  • How to work with buyers

  • Supporting the launch in-store and online

Module 8 – Measurement and evaluation

  • Why innovation fails so often and how to avoid common pitfalls

  • Writing SMART objectives and KPIs

  • Tracking performance

  • Writing an evaluation

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What’s included 

  • 16 hours of live classroom time

  • Course workbook containing tools and templates

  • Access to the full course materials on our online learning hub for a period of 6 months

  • Interactive sessions with group breakouts

  • Q&A opportunities with Chris and Alex

  • A host of exciting guest speakers delivered via voxpops

  • Support and troubleshooting from Chris and Alex

Meet your trainers

Chris Lock

Principal trainer

Chris is rather old and has 25 years marketing experience, gained at multinationals like Coca-Cola and Diageo, eCommerce SMEs like Feel Unique and more recently within UK scale-ups Lily’s Kitchen and The Collective.

He’s worked with every part of the marketing mix, across UK, Europe and Global markets, with teams and budgets of all sizes. In recent years, Chris’ focus has turned increasingly to eCommerce and digital marketing. Throughout his career Chris has coached and developed teams and delivered marketing capability training courses, with a real emphasis on passion for creative thinking and on joyful collaboration.

Alex Smith

Principal trainer

Alex isn’t quite as old as Chris but like him has 23+ years marketing experience gained working in multinationals, SMEs and start ups, on some of the world’s best loved brands. Alex & Chris worked together at both Camelot and Diageo, and most recently Alex spent 3 years at Fever-Tree where she set up the Innovation department and was instrumental in one of the most successful challenger stories in history.

Alex has experience across the full marketing mix and particularly loves all things brand strategy and creative development related. But most of all she is passionate about people and loves nothing more than coaching, training and developing teams & individuals and seeing them thrive. ​She is a qualified transformational life coach

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All the details you need

DATE AND TIME

3rd, 10th, 17th and 24th November 22

Thursday mornings 9am-1pm

PLACE

Taught live over Zoom, so you can join from anywhere

PRICE

£995 (+ VAT)

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Here’s what our delegates say about us

“The content and delivery was really fresh and engaging. Perfect balance of structure and incredibly useful forms, delivered in an accessible, friendly and practical way.”

Anonymous delegate from February cohort

“Friendly environment where everyone feels comfortable to ask questions. Nice to network in breakouts with other brands. Great to hear through videos from other people's experiences in a wide range of roles/ sized businesses.”

Anonymous delegate from February cohort

“Really good pace, easy to engage with content which was well designed, useful further reading to support learning, engaging and experienced presenters and use of guests speakers, use of break out rooms - hearing about experience from others.”

Anonymous delegate from February cohort

“Hearing from you both sharing your experiences and being really open about what worked, what didn't and how we shouldn't be afraid to fail when things don't go to plan. As well as the wider group and expanding a new network of people to learn from and understand how all of these different businesses and brands work!”

Anonymous delegate from February cohort

“Chris and Alex have a wealth of industry experience between them and have created brilliantly engaging content punctuated with memorable anecdotes and sage advice. I’m looking forward to embedding what I’ve learned into my day job.”

Nicola Matthews Marketing Manager, Tony’s Chocolonely

“ Alex and Chris have delivered such amazing weekly classes in such a structured manner, with such impressive passion for what they do that it is just really difficult not to find everything fascinating and to want to delve into it even more.”

Diandra Sovailescu Marketing Queen, Here we flo

“By far the best training course I've ever done. Chris and Alex are such engaging and passionate teachers and created a lovely, supportive atmosphere too. The course covered everything I hoped it would and has provided me with an invaluable toolkit to help me day-to-day and given me confidence to face future challenges with.”

Clare Stiles Head of Marketing, Peter’s Yard

4.7 out of 5

Overall score for the course

5 out of 5

The trainers

4.8 out of 5

Likelihood to recommend 

A few of the companies our delegates have come from

Get in touch about the course

We’re here to answer your questions about the course:

Or, if you know who you want to talk to you can contact us directly:

Alex

[email protected]

+44 7792 896400

Chris

[email protected]

+44 7876 643919