Unlocking the potential in the people behind the brands

Through training and coaching in marketing, innovation and leadership skills

We unlock the growth potential of brands of all sizes by transforming the capability of their marketing teams

LockSmith is Chris Lock and Alex O'Rourke (nee Smith). Between us, we have 50 years’ experience gained in multinationals like Diageo and Coca-Cola as well as start-ups and SMEs such as Fever Tree, Feel Unique and Lily’s Kitchen. We use that combination of experiences to design and deliver bespoke training courses and coaching programmes to develop both the functional skills and soft skills of your marketing team.

Alex and Chris sat with a laptop

How can LockSmith help?

Functional Skills

We offer marketing and innovation courses that can be run off the shelf or tailored to your needs

  • The Key to Brand Building
  • The Key to Innovation
  • The Key to Customer Marketing
  • Unlock Amazing Briefs
  • Unlock Commercial Marketing Skills
  • Unlock Brand Positioning
  • Unlock Real Insights

Leadership Skills

We work with individuals, teams and founders to unlock their full potential through workshops and coaching

  • Unlock Your Brilliant Best 
  • Find Your Confident Core 
  • Unlock Better Client Relationships 
  • The Key to Getting Stuff Done  
  • Unlock People Potential 
  • One to one career and life coaching
  • Mentoring

What’s it like working with LockSmith?


But don’t just take our word for it. Listen to what these lovely people have to say.

LockSmith Clients

Latest News

The Credible Marketer (I): The Traitors & Consumer Understanding

You don’t need me to tell you that your customers are consciously changing their habits and behaviours right now. But you might need me to remind you that the new year is the most important strategic moment to focus on consumer understanding to ensure you stay close to your customers amidst the upheaval. 

And if you need another reminder, thankfully the hottest show on primetime TV right now is a brilliant case study in the importance of consumer understanding.

      The Credible Marketer newsletter

Each month, we translate our favourite pop culture story into an entertaining lesson in marketing and leadership theory and share it with you.

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