``The content was excellent across all modules using a mix of academic thinking, practical tools, and great case studies from a range of brands – often which Alex or Chris have worked on – to bring them to life. If you have ever met Alex or Chris – you won’t need me to tell you how engaging they both are and put them together in a room and they deliver their materials with oodles of fun & energy. My team are already asking when they are coming back...”
“We needed an inspiring course to upskill our marketing community. Alex & Chris knocked it out of the park with a deeply engaging course, successfully blending their expertise with our processes.”
``The energy and passion that Alex and Chris brought to the subject was a joy to experience. With practical examples and inspiring stories throughout the day I can honestly say I have never seen the team so engaged – a few weeks have passed since the training and the team are still buzzing.The course has not only reframed and elevated the importance of the brief and brief writing as a process, but has gone one step further to influence a change to our team’s way of working. It’s really brought the different sides of a big team together and they are loving feeling closer to the work!``
``Alex and Chris ran a discovery workshop for us. It was an invaluable kickstart to the training programme that they will deliver for us as it ensured that we spent time together as a leadership aligning on our priorities. When you’re investing significantly, having the senior team excited and clear on common goals is a must.``
``I can feel the team moving forwards on immediate changes which is so positive and exactly what I’d hoped for (immediate positive response). They are all in the process of formalising the brief template and new process as we speak.``
``Once again, a fantastic training from Chris and Alex. Engaging, thought-provoking and inspiring to do better every day. Because stories, well told, change people’s lives.``
Building a business case for creativity involves showing how brand-building principles can lead to tangible commercial impact. That’s why we created The Key to Unlocking Brand Building—a comprehensive, two-part guide packed with the latest case studies of commercially successful brands and the role creativity played in driving those results, as well as practical tips to help you implement these learnings in your business.
Building a business case for creativity involves showing how brand-building principles can lead to tangible commercial impact. That’s why we created The Key to Unlocking Brand Building—a comprehensive, two-part guide packed with the latest case studies of commercially successful brands and the role creativity played in driving those results, as well as practical tips to help you implement these learnings in your business.
For many brands, the risk is no longer one of being overlooked – it’s one of complete irrelevance. The internet has pushed the marketplace to a depressing sea of sameness: the trend for ‘averaging’, an outcome of our algorithm-first culture which aesthetically optimises everything from hipster cafes to brand logos, is inadvertently making brands look and feel the same, catapulting us to a dangerous middle ground of global ubiquity where all differentiation is lost. Indeed, Marketing Effectiveness experts Adam Morgan and Peter Field have famously warned us that this extraordinary cost of dull is costing businesses big money: 18.9 billion dollars, or the equivalent of the GDP of Greece to be precise.
