Hi, we’re Chris and Alex

Hi, we’re Chris and Alex

LockSmith is…

LockSmith is Chris Lock and Alex O'Rourke (nee Smith). We're here to unlock the potential in the people behind your brand. We’ve known each other, and worked together, for over 20 years. Our experience spans multinationals, start-ups and SMEs. Local and Global. Marketing and Innovation. Big teams and small. Budgets of all sizes. And we love nothing more than to bring all of that experience to bear on transforming the capability and performance of your marketing team.


Chris is rather old and has 25 years marketing experience, gained at multinationals like Coca-Cola and Diageo, eCommerce SMEs like Feel Unique and more recently within UK scale-ups Lily’s Kitchen and The Collective.

He’s worked with every part of the marketing mix, across UK, Europe and Global markets, with teams and budgets of all sizes. In recent years, Chris’ focus has turned increasingly to eCommerce and digital marketing. Throughout his career Chris has coached and developed teams and delivered marketing capability training courses, with a real emphasis on passion for creative thinking and on joyful collaboration.


Alex isn’t quite as old as Chris but like him has 23+ years marketing experience gained working in multinationals, SMEs and start ups, on some of the world’s best loved brands. Alex & Chris worked together at both Camelot and Diageo, and most recently Alex spent 3 years at Fever-Tree where she set up the Innovation department and was instrumental in one of the most successful challenger stories in history.

Alex has experience across the full marketing mix and particularly loves all things brand strategy and creative development related. But most of all she is passionate about people and loves nothing more than coaching, training and developing teams & individuals and seeing them thrive. ​She is a qualified transformational life coach and an accredited DISC (behavioural profiling) practitioner.

We are proud to have signed up to 1% for the planet. That means that we donate 1% of our revenue every year to charities and causes that support the environment.

Untitled design-2

To play our part more directly, we plant a tree for every person that has a meeting with us, and every delegate on one of our courses.  Our partner is sustainably run meetings.

What’s it like working with LockSmith?


But don’t just take our word for it. Listen to what these lovely people have to say.

LockSmith Clients