A course designed to ensure marketers are commercially savvy and have the skills they need to be successful.
From marketing grad to marketing director, commercial skills are something you always benefit from learning and honing.
How to read a P&L
How to use a P&L to increase profitability
Why Marketing teams need to understand the P&L
Writing a killer sell-in
How to nail meetings with retailers
Working with Retailer & Sales data
How to approach Customer Marketing reporting
Tracking performance
Having spent over 10 years as a buyer for the likes of Waitrose, L’Oreal, BOL Foods and PZ Cussons, Chris is an expert in helping FMCG brands land their first listing. He is especially skilled at teaching marketeers how how to make a killer sales deck that will not be forgotten!
Dmitry worked 6 years in comms planning before agency-side, before moving to Kantar to begin a career specialising in insights. He has subsequently gained 10 years of experience working client-side in some of the best global drinks businesses, including Bacardi, Diageo and William Grant.
A Sales expert with over 10 years’ experience working for the likes of Vodafone and Coca-Cola as well as challenger brands in the FMCG space, like Popchips and The Collective, Philly will show you how to get maximum results from your Sales team!
An experienced Finance Director with over 20 years in FMCG, from P&G to L’oreal and The Body Shop, Rachel will let you in some easy tricks that will make your finance team love you.
A brilliant course for any marketers trying to make that next step and be taken seriously with senior stakeholders! Expertly led by Chris and Alex, this course gives you that boost to finally answer the financial questions you’ve been holding on to and puts the learnings into practice throughout the sessions.”
“Great course if you are starting a career in marketing and need to get up to speed with commercial thinking. Chris and Alex are so friendly, approachable & knowledgeable! Highly recommend.”
“An excellent course for any marketeer or founder working to build a financially driven marketing plan and a tight knit company culture.”
“An engaging and extremely helpful course - I would recommend it to anyone in a marketing role looking to improve their financial knowledge in the work environment!”
