Unlock Commercial Skills

A course designed to ensure marketers are commercially savvy and have the skills they need to be successful.

Ensure your marketing team can hold their own commercially. Commerciality is something many marketers lack but it is a critical skill if you want a seat at the table. 

Who’s this course for?

From marketing grad to marketing director, commercial skills are something you always benefit from learning and honing.

What you’ll learn on this course

  • Why do marketers need commercial skills? 
  • How business works 
  • How marketing drives business performance
  • What is the consumer value equation and why does it matter 
  • Business goals vs Consumer goals
  • A step-by-step guide to writing a business case 
  • How to calculate return on investment 
  • How to read a P&L 

  • How to use a P&L to increase profitability 

  • Why Marketing teams need to understand the P&L

  • Understanding pricing & promotion strategy and how to use it
  • How to write and execute a promo plan
  • How to choose the right promotional mechanic
  • An introduction to net revenue management 


  • Understanding Sales teams and how to work with them
  • Tips for working with Finance & Supply Chain
  • Managing your relationship with your customers
    • Writing a killer sell-in

    • How to nail meetings with retailers 

    • Working with Retailer & Sales data

    • How to approach Customer Marketing reporting

    • Tracking performance

    What’s included 

    • Two experienced facilitators teaching you the latest theory and best practice

    • Taught live with flexible classroom hours – this course can be delivered as a training course or an interactive workshop depending on your needs

    • Course workbook containing tools and templates – opportunity to bespoke with your own tools & processes if you have them

    • Interactive sessions with group breakouts

    • Q&A opportunities

    • A host of exciting guest speakers delivered via voxpops

    • Support and troubleshooting

    All the details you need


    Contact us for availability.


    Either in your offices, an off-site location or taught live over Zoom, so you can join from anywhere.


    We tailor our courses with your language, processes, templates & practical examples. Get in touch today to discuss your needs.

    Here’s what our delegates say about us

    4.7 out of 5

    Overall score for the course

    5 out of 5

    The trainers

    4.8 out of 5

    Likelihood to recommend 

    A few of the companies our delegates have come from

    Get in touch about the course

    We’re here to answer your questions about the course:

    Unlock Commercial Skills

    * indicates required
    Ask us anything! There's no such thing as a silly question.

    locksmith.works is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below to say how you would like us to contact you:

    You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow locksmith.works to store and process the personal information submitted above to provide you the content requested.

    We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

    Or, if you know who you want to talk to you can contact us directly: