A strong foundation in customer and shopper marketing skills, suitable for all levels up to Marketing Manager.
Marketers who are responsible for activating their brand in-store or who work with sales teams who activate in store, all levels up to Manager
Sales or Account Management professionals responsible for negotiating listings and activity with retailers
Senior Leadership teams in smaller businesses who need to upskill in customer marketing to drive growth
What is customer marketing?
Why is customer marketing important?
Key principles of customer marketing
Examples of shopper marketing activities
How to choose the right activations for your brand
Writing a killer sell-in
Delivering a killer sell-in
How to nail meetings with retailers
Working with Retailer & Sales data
How to approach Customer Marketing reporting
Tracking performance
Louise Robinson is Commercial Excellence and Client Impact Director at Kantar. Louise has a career of over 20 years in FMCG, working in Insight, Category and Innovation roles at Unilever and Diageo amongst others.
A former GM at Diageo, Steve is a successful board director with specialisms in ecommerce, brand marketing, commercial, innovation & transformation. Ignite brands have successfully delivered projects with founder led entrepreneurs, Hollywood A-list stars, VCs, SMEs and ‘Blue Chip’ clients.
Nikki is an experienced Senior Shopper Marketing Manager, with experience working on some of the worlds most loved brands including Nutella, Lucozade, Pepsi & Robinsons.
Tom is a retail marketer with strong commercial awareness & a rigorous approach to account management. He has spent 20 years leading agency teams to develop integrated campaigns that drive consumer and shopper engagement and commercial return.
Craig + bridget is a creative strategy consultancy. The strategic skills they have honed in big agencies over two decades are now available to be used by everyone, especially newborn or misbehaving brands, or those with a troublesome strategic question!
Graeme is an expert in Field Marketing across the whole range of sectors in the ‘Fast Moving Consumer Goods’ marketplace, be it multiple retail, cash & carry or convenience.
Charlie is an innovator, marketer, strategist & small business owner with over 15 years working for global beauty and spirits brands throughout Europe & Latin America. Most recently, he moved to America where he has been running Perry’s, Provincetown’s finest wine & liquor store.
Richard is a global marketing specialist who spent over twenty years at Diageo, holding a variety of senior roles spanning commercial, category, innovation, consumer and customer marketing.
“Locksmith have been fantastic in helping to upskill my team and myself. Chris and team carefully tailored their curriculum to our needs, prepared very thoroughly and went an extra mile to deliver to the brief (or a few thousand extra miles in case of Bangkok!).”
“We needed an inspiring course to upskill our marketing community. Alex & Chris knocked it out of the park with a deeply engaging course, successfully blending their expertise with our processes.”
