Unlock Amazing Briefs

A workshop that teaches you everything you need to know about how to write and deliver amazing briefs.

Your team will learn about the key components of a great brief, how to deliver the brief inspirationally and then how to feedback on the response to get to great work.

You can register your interest here to join us.

Who is ‘Unlock Amazing Briefs’ for?

Brand and marketing managers, of all backgrounds and levels, who want to hone their brief writing and delivery skills to inspire great work

Agency account managers, strategists and creatives who want to gain insight into client side thinking and process to improve their understanding and delivery against briefs.

People working with, or wanting to move into, marketing and brand teams, who want to give themselves a head-start by learning one of the core skills required to deliver great marketing activity.

What you’ll learn on ‘Unlock Amazing Briefs’

The pivotal role that briefing plays in translating internal strategic theory into external action that drives sales and how to avoid common pitfalls

The brief comes as a result of good strategy, so this course identifies and outlines the key components and processes that bring you to the point of briefing

    • Situation analysis
    • Audience understanding
    • Insights
    • Strategy
    • Activity selection
  • The components of a good written brief
  • Avoiding common pitfalls
  • Identifying the ONE THING that the brief needs to deliver
  • A briefing template for you to use
  • Why the delivery matters as much as the written brief
  • Inspirational examples
  • Tips for delivering a great brief on any budget

What’s included 

  • Two experienced facilitators teaching you the latest theory and best practice 
  • Taught live with flexible classroom hours – this course can be delivered as a training course or an interactive workshop depending on your needs 
  • Course workbook containing tools and templatesopportunity to bespoke with your own tools & processes if you have them
  • Interactive sessions with group breakouts 
  • A host of exciting guest speakers delivered via voxpops 

Why we wrote this course

We’ve designed ‘Unlock Amazing Briefs’ to teach marketers how to write and deliver much better briefs and get much better results.  

Briefing is critical if you want great work.  But briefing is hard and most people aren’t taught how to do it properly.  In fact, many marketers are criticised for writing poor briefs by their agencies, as you’ll see in this report by The Better Briefs Project. ‘Unlock Amazing Briefs’ is here to fix that!

All the details you need


Contact us for availability.


Either in your offices, an off-site location or taught live over Zoom, so you can join from anywhere.


We tailor our courses with your language, processes, templates & practical examples. Get in touch today to discuss your needs.


Refreshments provided.

Delegates to organise their own lunch.

Here’s what our delegates say about us

4.9 out of 5

Overall score for the course

4.9 out of 5

The trainers

4.7 out of 5

Likelihood to recommend 

A few of the companies our delegates have come from

Get in touch about the course

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