Unlocking potential in brands and the people behind them

LockSmith believes that the key to unlocking business growth is not just through brands and activities but also through people

Having the right team in place, empowered and upskilled to do their job, is transformative.

We have been teaching marketing for the past 10 years both in large corporate environments like Diageo, and more recently to exciting challenger brands such as Seedlip, Rude Health, Dr Wills & Tony’s Chocolonely.

What makes LockSmith training programmes so successful?

Experience

The courses are based on best practice blended from multinationals and start-ups

Practical

We work on live business issues for your business, making every lesson something that can be applied immediately

Relevant

We remain actively hands-on, delivering real marketing solutions for clients.  These courses aren’t academic

Atmosphere

It’s a fun and safe environment to learn in.  Supportive.  Immersive.  We’re very proud of the community we’ve built during each course

What makes LockSmith training programmes so successful?

Experience

The courses are based on best practice blended from multinationals and start-ups

Practical

We work on live business issues for your business, making every lesson something that can be applied immediately

Relevant

We remain actively hands-on, delivering real marketing solutions for clients.  These courses aren’t academic

Atmosphere

It’s a fun and safe environment to learn in.  Supportive.  Immersive.  We’re very proud of the community we’ve built during each course

LockSmith offers marketing and innovation courses that can be run off the shelf or mixed and matched to your needs.

We offer a full suite of blended learning solutions including live and / or virtual workshops, e-learning options, webinars & 1 to 1 follow-ups. Whatever you choose you can guarantee our courses are always fun, immersive and practical.

Here are our most popular courses, plus we’re always writing new material, so get in touch to discuss your requirements and see how we can help.

Courses

The Key to brand management

A marketing foundation skills course that teaches practical basics from planning and insights to briefing, execution and evaluation

  • Defining issues & insights
  • Writing a strategy
  • Activity selection
  • How to brief and get the most out of agencies
  • Evaluating creative and providing feedback
  • Media planning and buying
  • Measurement & evaluation
  • Successful career planning

The Key to Innovation

An innovation foundation skills course that covers innovation best practice from strategy to concepts to launch

  • Innovation as a lever for growth
  • The GATE process
  • Innovation project management 
  • Identifying opportunities and defining territories
  • Getting to great ideas
  • Concept writing & development
  • Concept testing
  • Innovation value chain 
  • Innovation launch planning

Unlocking Commercial Marketing

A short course that arms marketers with commercial understanding and skills to improve their impact

  • What is commercial marketing and why is it important?
  • The link between commercial goals and consumer behaviour
  • Understanding, owning and managing the P&L
  • Pricing and promotion strategy
  • Understanding sales teams & retailer needs 
  • Getting the most from your finance & supply teams
  • Writing compelling customer propositions
  • Data, analytics and storytelling

Unlocking Brand Positioning

A practical course that teaches all of the skills needed to build or refine a successful brand positioning

  • What is brand positioning and why is it important?
  • Finding your ‘one thing’ (purpose)
  • Understanding and profiling your target audience
  • Defining your brand DNA (key brand assets / tone of voice / personality / brand world)
  • Bringing your positioning to life as a powerful toolkit
  • Turning your positioning into successful sales and marketing activity

Coming soon

Unlocking Challenger Thinking

Teaching big business how to behave like a challenger, with a focus on immediate and practical benefits

Enabling businesses & brands to unlock growth by understanding and adopting behaviours seen in the most successful challenger brands of today whilst leveraging the scale of their existing businesses to deliver those solutions to market.  This course aims to combine the theory with working on a live business issue – meaning your team simultaneously makes progress on the business challenge and learns the new skills they need to succeed in the future.

Founder Fundamentals

A short course that provides novice founders with the knowledge and core skills they need in marketing and innovation

There are a million things on your mind at any time when you’re a founder.  You’re responsible for every aspect of the business.  You’re learning every day and constantly adding new skills.  This course will provide you with what you need to know about marketing and innovation to help you grow your business, drive performance, hire the right team and build you brand.  It’s a highly practical course that can be implemented immediately.

Unlocking Project Management Skills

Practical tools and skills that enable individuals and teams to successfully manage and deliver projects

  • How to start a project (brief, team, kick-off, timelines, KPIs)
  • Managing a project (status meetings, stakeholder comms, managing timelines)
  • Stakeholder management (relationships, delegation, managing upwards, roles and responsibilities)
  • The wash up (tracking performance, feedback, evaluation)

The Key to transitioning from Founder to Leader

Coaching founders on how to manage and get the best out of a leadership team as their business grows

Hiring a leadership team is an exciting phase in the growth of a start-up.  Working with other leaders is a new skill.  This course arms founders with the insights and ways of working needed to get the most out of the experienced leaders that have decided to support them in their journey

Unlocking insights and Analytics

A short course that teaches insights and analytics skills to improve brand performance

  • What is an insight?  Generating and using insights
  • Data sources and how to use them
  • How to interpret tables and graphs
  • Telling a story with data
  • Turning data into actions

The Key to Customer Marketing

A customer marketing foundation skills course that teaches practical basics from planning to sell-ins to execution in store

  • What is customer marketing?
  • Customer marketing principles
  • The planning process
  • The consumer decision journey
  • Activity selection
  • Developing PoS that really works
  • Category development and category management
  • Pricing and promotion strategy
  • Writing a sell-in presentation
  • Flawless execution
  • Measurement and evaluation

But don’t just take our word for it. Listen to what these lovely people have to say.

LockSmith Clients