A practical course teaching agency teams how to understand their clients better – and deliver better work as a result.
Agency account managers, strategists and creatives who want to gain a deeper understanding of client-side marketing and how marketers operate
This is an optional module and can be tailored to different agency priorities. For example, if your priority is creative development then the module could look like this:
Clare has an impressive number of global campaigns under her belt that have created movements, driven mass participation and shifted narratives to inspire change and measurable impact, such as the development of Cadbury’s campaign and CSR strategy for London 2012 Olympic and Paralympic Games, the launch campaign for global currency Avios and the multi-award winning 50th Anniversary campaign for The Open University.
A marketing expert with nearly 20 years experience working fo the likes of Diageo, GSK and Premier Foods. Most recently, Jo has led brand strategy & activation for the Snowdonia Cheese Company and Molson Coors.
Ryan knows his stuff when it comes to marketing in the beverage industry, with over 15 years experience at Molson Coors. Ryan is particularly skilled in negotiation, business planning & relationships, sales, retail and sales operations.
One of Management Today’s 35 Women Under 35, Stephi is a marketing leader who has worked for the likes of Asda, Department of Work & Pensions and Sainsbury’s.
Having spent over 15 years in the public sector, Tom likes working on things that make a difference. He is one of the leads on the DfE’s Teaching – Every Lesson Shapes a Life campaign, specialising in creative strategy, production, media planning, and procurement.
“It was definitely the best training I’ve received around managing client relationships – it was very practical and engaging, and getting the chance to talk to real clients was a massive plus!”
“I valued the open forum to ask questions of clients that I normally wouldn’t have had the opportunity to ask. I appreciated the opportunity to ask questions in a safe space with no judgement.”
“I loved the interactivity. It was interesting hearing directly from the clients & being able to ask them questions in the panel.”
“The thing I enjoyed most was the expertise of the trainers and the great conversations, with everyone sharing experiences. I found it particularly useful to have the opportunity to apply the different learnings to my own experiences.”
