Unlock Better Client Relationships

A practical course teaching agency teams how to understand their clients better – and deliver better work as a result.

Equip your team with the knowledge and skills they need to unlock better relationships with clients across all industries.

You can register your interest here to join us.

Who is this course for?

Agency account managers, strategists and creatives who want to gain a deeper understanding of client-side marketing and how marketers operate

What you’ll learn on this course

  • The client’s reality and critical business cycles
  • Where agencies fit in
  • How agencies can help
  • Understanding the client business model – and metrics that matter
  • The reality of stakeholder pressure
  • The behaviour pressure creates – and how agencies can help
  • How to profile your client
  • Common thinking & behavioural approaches
  • How to use personas

This is an optional module and can be tailored to different agency priorities. For example, if your priority is creative development then the module could look like this:

  • What are the components of a good brief?
  • How to get to a shared agenda
  • The value of creative judgement tools
  • How to approach a creative review
  • How to give and receive feedback
  • Helping your client sell-in an idea to the business
  • What makes a great relationship
  • Identifying when a relationship is going sour  
  • The art of active listening 
  • How to command respect, build trust and assume positive intent

What’s included 

  • Two experienced facilitators teaching you the latest theory and best practice 
  • Taught live with flexible classroom hours – this course can be delivered as a training course or an interactive workshop depending on your needs 
  • Course workbook containing tools and templatesopportunity to bespoke with your own tools & processes if you have them
  • Interactive sessions with group breakouts 
  • A host of exciting guest speakers delivered via voxpops 
  • Support and trouble shooting

All the details you need


Contact us for availability.


Either in your offices, an off-site location or taught live over Zoom, so you can join from anywhere.


We tailor our courses with your language, processes, templates & practical examples. Get in touch today to discuss your needs.

Here’s what our delegates say about us

4.9 out of 5

Overall score for the course

4.9 out of 5

The trainers

4.7 out of 5

Likelihood to recommend 

A few of the companies our delegates have come from

Get in touch about the course

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