Unlock Real Insights

A myth-busting course unlocking insights, one of the most over-used and least-understood terms in marketing.

Equip your team with the skills they need to differentiate information from insight, uncover & generate insights, and apply insight to unlock growth.

Who’s this course for?

Any marketers wanting to learn more about insights

People working with, or wanting to move into, marketing and brand teams, who want to give themselves a head-start by learning one of the core skills required to deliver great marketing activity.

Planners and analysts looking to hone their insight skills

What you’ll learn on this course

  • What is an insight?
  • The key types of marketing insights
  • Examples of marketing insights
  • Why a tightly defined issue is critical
  • Turning business problems into consumer challenges 

  • The role of situation analysis
  • How to identify and prioritise barriers
  • How to identify and prioritise opportunities
  • Techniques for generating insights
  • How to refine insights
  • Understanding the strategic implications of an insight
  • How to turn insights into tactical activation plans

What’s included 

  • Two experienced facilitators teaching you the latest theory and best practice 

  • Taught live with flexible classroom hours – this course can be delivered as a training course or an interactive workshop depending on your needs 

  • Course workbook containing tools and templatesopportunity to bespoke with your own tools & processes if you have them 

  • Interactive sessions with group breakouts 

  • Q&A opportunities  

  • A host of exciting guest speakers delivered via voxpops 

  • Support and troubleshooting  

All the details you need


Contact us for availability.


Either in your offices, an off-site location or taught live over Zoom, so you can join from anywhere.


We tailor our courses with your language, processes, templates & practical examples. Get in touch today to discuss your needs.

Here’s what people have to say about us 

4.7 out of 5

Overall score for the course

5 out of 5

The trainers

4.8 out of 5

Likelihood to recommend 

A few of the companies our delegates have come from

Get in touch about the course

We’re here to answer your questions about the course:

Unlock Real Insights

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