The Long & Short of It
By Les Binet and Peter Field
“The Marketing Effectiveness bible! Thought you might enjoy this deep-dive into the science behind the number 1 goal in marketing: making LASTING impact on consumer behaviour.”
How Brands Grow
By Byron Sharp
“This book taught me everything I need to know about what price promotions really do. Read this to discover the laws and evidence we base our marketing budgets on.”
Building Distinctive Brand Assets
By Jenny Romaniuk
“A timely reminder that a) we’re all brand builders and b) we can use this to our advantage when the going gets tough!”
By April Dunford
“Marketing needs to be the rocket fuel that our sales teams use to drive business performance. This book helps us get our proposition spot on, to maximise sales.”
By PhD and eatbigfish
“A series of brilliant case studies that demonstrate how brands can win against seemingly overwhelming odds by aligning all areas of the business behind focused strategy.”
By Seth Godin
“Purple Cow is about the choice between being invisible and being remarkable. Purple Cow isn’t a marketing function that you can slap on to your product or service. It’s inherent: it’s built right in, or it’s not there. A great set of case studies about brands getting it right (and wrong).”
Let us help you make a business case for brand-building
When it comes to winning business buy-in for your brand-building strategy, we know a Christmas card isn’t going to cut it. Transforming your business from short-term marketing efficiency focus to long-term profitable marketing effectiveness is a big decision. A big decision which needs a credible business case to get your strategy over the line.
That’s why we’ve created a free two-part guide including a handy summary of core brand-building theory, our expert analysis of the latest brand-building case studies and actionable insights to help you make a case for brand-building in your business.
Get your FREE two-part guide here.