Getting the barn in order​ with Yeo Valley

Founded in 1994 on a family farm in Somerset, Yeo Valley is one of Britain’s leading organic brands and a well-established player in the British dairy category. ​

The business kicked off 2022 with a bang: a superstar new Brand Director, ex Diageo and ex Fever-Tree Niall McKee, and big, bold growth plans.​

The challenge for Niall was to build belief at senior levels in the role marketing should play in driving that business growth – and then come good on that promise!​

To deliver on that growth, Yeo Valley needed to invest in the people behind the brand. That’s where LockSmith came in.​

Unlocking Better Value Propositions​ for Tate & Lyle

We  were commissioned to create some bespoke training that would enable Tate & Lyle’s Marketing and Sales teams to be able to start with the consumer, understand the customer and take this knowledge to create added value propositions based on insight. LockSmith came on board to improve this capability across the global business at Tate & Lyle, putting consumer and customer insight in the driving seat as a key driver of long-term growth.​