A lightbulb

When you’re innovating it can be tempting to jump straight to ideation – after all, isn’t that the most exciting part? 

Yes, it is good fun, but you’ll end up with much better ideas if you ‘go wide’ first, to ensure you looking in the right places.

In module 3 of ‘The key to innovation’ we’re joined by Sarah Applebee who has worked both agency & client side and now specialises in helping brands build amazing innovation pipelines. She’ll be sharing her top tips and advice for how to get the most out of this stage of the process.

Sign-up now or get in touch with Alex or Chris for more details.

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