We are super-excited to be working with Simon Michaelides and the Marcomms team at UKTV to develop a bespoke training course in brand building. It’s such a dynamic industry, with properties that audiences have deep emotional connections with. A marketer’s dream!
The course is being uniquely tailored to UKTV and to the TV entertainment industry. It will be based on best practice marcomms principles, processes and tools drawn from our extensive experience and from industry leading thinking from publications such as “How Brands Grow” by Bryon Sharp and “The Long and the Short of it” by Binet and Field.
If your business or team would benefit from bespoke, in-house training in brand building, please get in touch with Alex or me.