Product Prototype - early stage innovation from Caleno. Courtesy of guest speaker Ellie Webb, who joins us on The Key to Innovation Course

In innovation, the idea is just the beginning. Before you go to market you need a concept that you can validate with consumers, and probably a prototype too.

In module 5 of our ‘Key to Innovation’ course we teach best practice concept writing. The art of taking an outline idea and turning into something you can reliably validate with consumers. We explore different options for consumer testing. And we look at the steps needed to go from a concept on paper, to a full-blown prototype and even final production. 

We’re joined by Ellie Webb 💃🏽✨ founder of Caleño Drinks, who shares the story of how she developed her brand from scratch. 

The course starts on 24th February and runs on Thursday mornings for 4-weeks, until 17th March. Sign-up now or get in touch with Alex or Chris for more details.

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