The key to innovation curse guest speaker sophie from teapots, alongside her products

Launching an innovation to market is always a huge team effort and nothing beats the feeling of seeing your new product go live. What needs to happen to ensure your launch is a success?

This is what we explore in module 7 of our ‘Key to Innovation’ course which is all about creating demand and converting the sale. You will hear about the importance of having great mental & physical availability when launching an innovation & learn what it takes to get retailers on your side (and how to convince them to list your new products). This week Sofia Buttarazzi, Commercial & Brand Director at teapigs, shares her top tips and stories.

The course starts on Thursday 24th February and runs on Thursday morning for 4-weeks, until 17th March. 

Sign-up now or get in touch with Alex or Chris for more details.

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