A golden piggy bank and piles of bank notes - we explore the importance of commercial success in our Key to Innovation course

Successful innovation meets a consumer need, yes, but importantly it must make sound commercial sense for the company and its retail partners.

In module 6 of our ‘Key to Innovation’ course we tackle the critical commercial steps that are needed to ensure you can launch a successful innovation. We review the value chain, writing a business case, setting an RRP and promotional strategy. Finally, we explore how to work with commercial teams, supply chain and regulatory. 

This week we’re joined by Alan Gerbi from The Collective UK, talking about how to maximise the partnership between Finance and Innovation. 

The course starts on Thursday 24th February and runs on Thursday morning for 4-weeks, until 17th March. Sign-up now or get in touch with Alex or Chris for more details.

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