Louise Cruttenden has worked at Huel, Diageo & Kimberly-Clark and joins us on week 2 of our Key to Innovation course to talk about how to build a culture of innovation.
Innovation ownership is rarely straight forward. In some businesses it sits with marketing while others have a dedicated innovation team or resource. There’s no right or wrong answer, but whoever manages the projects will have to work with whole host of departments, suppliers, and stakeholders to get things done.
Louise joins us on week 2 to talk about how company values can heavily influence ownership and delivery of a successful NPD pipeline.
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