Having worked on exciting challenger brands like Fever-Tree, The Collective UK & Lily’s Kitchen, Alex and Chris know first-hand how important a balanced approach to innovation is.
Most brands need a mixture of disruptive and incremental NPD but the key is knowing what’s needed, and when!
This is just one of the things we discuss in Module 1 with Emily.
Sign-up now or get in touch with Alex or Chris for more details.
