We’re very excited to have just started the latest round of our acclaimed Brand Manager Boot Camp, in partnership with our friends at The Copy Club. This is round 4, and it’s our biggest cohort yet with 21 delegates.
It’s an 8-week programme that teaches the fundamentals of brand management. It’s perfect for people early on in their career, or more experienced marketers in need of a refresher. We designed it drawing on our combined experience of classical training at multinationals like Diageo and practical, entrepreneurial application gained more recently in start-ups and SMEs like Fever Tree and Lily’s Kitchen.
Full details of the course can be found on The Copy Club website. But in short; we start with insights and strategy, moving onto activity selection, briefing and creative judgement, followed by media planning and activity evaluation, then finishing with an excellent session on career planning and identifying personal strengths.
Round 4 is fully booked and underway, but we’ll be back for round 5 with The Copy Club in the spring. And if you have a large enough team to need a bespoke in-house version of the course, we can develop and deliver that for you whenever you need it.