Unlocking Amazing Briefs

A one-day course that teaches you everything you need to know about how to write and deliver amazing briefs.

You will learn about the key components of a great brief, how to deliver the brief inspirationally and then how to feedback on the response to get to great work.

Only £595 + VAT per delegate.

You can register your interest here to join us.

Who’s this course for?

Marketing people / teams of all backgrounds and levels who want to significantly improve the quality of their marketing output, by becoming better at briefing.

Brand and marketing managers, of all backgrounds and levels, who want to hone their brief writing and delivery skills to inspire great work

Agency account managers, strategists and creatives who want to gain insight into client side thinking and process to improve their understanding and delivery against briefs.

People working with, or wanting to move into, marketing and brand teams, who want to give themselves a head-start by learning one of the core skills required to deliver great marketing activity.

What you’ll learn

The pivotal role that briefing plays in translating internal strategic theory into external action that drives sales and how to avoid common pitfalls

The brief comes as a result of good strategy, so this course identifies and outlines the key components and processes that bring you to the point of briefing

    • Situation analysis
    • Audience understanding
    • Insights
    • Strategy
    • Activity selection
  • The components of a good written brief
  • Avoiding common pitfalls
  • Identifying the ONE THING that the brief needs to deliver
  • A briefing template for you to use
  • Why the delivery matters as much as the written brief
  • Inspirational examples
  • Tips for delivering a great brief on any budget
  • Understanding the difference between ideas and executions
  • How to judge creative, objectively
  • How to provide constructive feedback to agencies
  • Nurturing agency relationships
  • Some tips for moving from creative presentation to execution

What’s included 

  • 7 hours of live classroom time

  • Course workbook containing tools and templates

  • Access to the full course materials on our online learning hub for a period of 6 months

  • Interactive sessions with group breakouts

  • Q&A opportunities with Chris and Alex

  • A host of exciting guest speakers delivered via voxpops

  • Support and troubleshooting from Chris and Alex

Why we wrote this course

We’ve designed ‘Unlocking Amazing Briefs’ to teach marketers how to write and deliver much better briefs and get much better results.  

Briefing is critical if you want great work.  But briefing is hard and most people aren’t taught how to do it properly.  ‘Unlocking Amazing Briefs’ is here to fix that!

Meet your trainers

All the details you need

TIME & DATE

Thursday 20th October
9am-5:30pm

PLACE

Publicis Poke agency offices, Television Centre, Wood Lane

PRICE

£595 (+ VAT)

OTHER

Refreshments provided

Delegates to organise their own lunch

Here’s what our delegates say about us

4.9 out of 5

Overall score for the course

4.9 out of 5

The trainers

4.8 out of 5

Likelihood to recommend 

A few of the companies our delegates have come from

Get in touch about the course

We’re here to answer your questions about the course:

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