Unlocking Amazing Briefs

A one-day course that teaches you everything you need to know about how to write and deliver amazing briefs.

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On ‘Unlocking Amazing Briefs’ you will learn about the key components of a great brief, how to deliver the brief inspirationally and then how to feedback on the response to get to great work.

Only £595 + VAT per delegate.

You can register your interest here to join us.

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WHO IS THIS COURSE FOR?
WHAT YOU'LL LEARN
WHAT'S INCLUDED?
MEET YOUR TRAINERS
ALL THE DETAILS YOU'll NEED

Who is ‘Unlocking Amazing Briefs’ for?

Marketing people / teams of all backgrounds and levels who want to significantly improve the quality of their marketing output, by becoming better at briefing.

Brand and Marketing Managers

Brand and marketing managers, of all backgrounds and levels, who want to hone their brief writing and delivery skills to inspire great work

Agency Teams

Agency account managers, strategists and creatives who want to gain insight into client side thinking and process to improve their understanding and delivery against briefs.

People working with, or wanting to move into, marketing and brand teams

People working with, or wanting to move into, marketing and brand teams, who want to give themselves a head-start by learning one of the core skills required to deliver great marketing activity.

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What you’ll learn on ‘Unlocking Amazing Briefs’

Why briefing matters

The pivotal role that briefing plays in translating internal strategic theory into external action that drives sales and how to avoid common pitfalls

The foundations of a good brief

The brief comes as a result of good strategy, so this course identifies and outlines the key components and processes that bring you to the point of briefing

    • Situation analysis
    • Audience understanding
    • Insights
    • Strategy
    • Activity selection

Writing the brief

  • The components of a good written brief
  • Avoiding common pitfalls
  • Identifying the ONE THING that the brief needs to deliver
  • A briefing template for you to use

Delivering the brief

  • Why the delivery matters as much as the written brief
  • Inspirational examples
  • Tips for delivering a great brief on any budget
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What’s included 

  • Unlocking amazing briefs taught via 7 hours of live classroom time

  • Course workbook containing tools and templates

  • Access to the full course materials on our online learning hub for a period of 6 months

  • Interactive sessions with group breakouts

  • Q&A opportunities with Chris and Alex

  • A host of exciting guest speakers delivered via voxpops

  • Support and troubleshooting from Chris and Alex

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Why we wrote this course

We’ve designed ‘Unlocking Amazing Briefs’ to teach marketers how to write and deliver much better briefs and get much better results.  

Briefing is critical if you want great work.  But briefing is hard and most people aren’t taught how to do it properly.  In fact, many marketers are criticised for writing poor briefs by their agencies, as you’ll see in this report by The Better Briefs Project. ‘Unlocking Amazing Briefs’ is here to fix that!

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Meet your trainers

Chris Lock

Principal trainer

Chris is rather old and has 25 years marketing experience, gained at multinationals like Coca-Cola and Diageo, eCommerce SMEs like Feel Unique and more recently within UK scale-ups Lily’s Kitchen and The Collective.

He’s worked with every part of the marketing mix, across UK, Europe and Global markets, with teams and budgets of all sizes. In recent years, Chris’ focus has turned increasingly to eCommerce and digital marketing. Throughout his career Chris has coached and developed teams and delivered marketing capability training courses, with a real emphasis on passion for creative thinking and on joyful collaboration.

Alex Smith

Principal trainer

Alex isn’t quite as old as Chris but like him has 23+ years marketing experience gained working in multinationals, SMEs and start ups, on some of the world’s best loved brands. Alex & Chris worked together at both Camelot and Diageo, and most recently Alex spent 3 years at Fever-Tree where she set up the Innovation department and was instrumental in one of the most successful challenger stories in history.

Alex has experience across the full marketing mix and particularly loves all things brand strategy and creative development related. But most of all she is passionate about people and loves nothing more than coaching, training and developing teams & individuals and seeing them thrive. ​She is a qualified transformational life coach

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All the details you need

TIME & DATE

Next course date TBC

PLACE

Publicis Poke agency offices, Television Centre, Wood Lane

PRICE

£595 (+ VAT)

OTHER

Refreshments provided

Delegates to organise their own lunch

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Here’s what our delegates say about us

“We know how crucial the creative briefing process is to the development of the right standard of creative content. And from the very start of working with Chris and Alex, it was clear they knew it too. That’s why we chose to work with them to deliver training to cross-functional teams across our organisation. The lens they bring to the training from their extensive experience enables rich discussion that feels relevant and tangible, and the tools they share afterwards mean we can immediately put the training into practice.”

Megan Anders Head of Content Studio Macmillan Cancer Support

``I enjoyed the collaborative way of working. The value of getting everyone's thoughts and to have an open discussion was brilliant. It was such an inspirational workshop, with practical tips on how to improve our briefs.``

Anonymous Macmillan Cancer Support

“Chris and Alex have a wealth of industry experience between them and have created brilliantly engaging content punctuated with memorable anecdotes and sage advice. I’m looking forward to embedding what I’ve learned into my day job.”

Nicola Matthews Marketing Manager, Tony’s Chocolonely

“By far the best training course I've ever done. Chris and Alex are such engaging and passionate teachers and created a lovely, supportive atmosphere too. The course covered everything I hoped it would and has provided me with an invaluable toolkit to help me day-to-day and given me confidence to face future challenges with.”

Clare Stiles Head of Marketing, Peter’s Yard

4.9 out of 5

Overall score for the course

4.9 out of 5

The trainers

4.8 out of 5

Likelihood to recommend 

A few of the companies our delegates have come from

Get in touch about the course

We’re here to answer your questions about the course:

Or, if you know who you want to talk to you can contact us directly:

Alex

[email protected]

+44 7792 896400

Chris

chris[email protected]

+44 7876 643919