Founded by supersmart duo Steven Melford and Simon Garnett, The Forge is an insight-driven innovation consultancy, highly regarded by top marketing businesses like Diageo, Innocent and PepsiCo for their ability to translate what people will care about in the future into commercial returns.
Although their reputation and business performance was strong, The Forge team had identified a need to shift from transactional relationships to meaningful, personal connections that would set the business up for long-term success.
Their challenge was that they hadn’t been intentional about giving their client relationships the time & effort needed to unlock that next-level quality that would their business performance. They had a few long-term partnerships, these took years to develop and were the exception, not the norm.
