Founded in 1994 on a family farm in Somerset, Yeo Valley is one of Britain’s leading organic brands and a well-established player in the British dairy category.
The business kicked off 2022 with a bang: a superstar new Brand Director, ex Diageo and ex Fever-Tree Niall McKee, and big, bold growth plans.
The challenge for Niall was to build belief at senior levels in the role marketing should play in driving that business growth – and then come good on that promise!
To deliver on that growth, Yeo Valley needed to invest in the people behind the brand. That’s where LockSmith came in.
