Unlocking the potential of your brand

LockSmith are experts in all aspects of brand marketing.

Marketing

With nearly 50 years’ experience between us, we’re passionate about building brands. Our experience spans all elements of the marketing mix, delivered both locally and globally with budgets and teams of all sizes.

We love immersing ourselves in your brand’s world and then collaborating with you to solve your marketing challenges. And what’s unique about LockSmith is that we are able to bring our experience gained in both multinationals and start-ups to bear on responding to briefs. So, we can do agile and creative and also process and structure. There’s merit in both approaches.

Strategy

Annual planning, marketing, communications and commercial growth strategies

Brand Positioning

Developing or refining brand positioning, including brand purpose and the development of brand toolkits

Creative development

Writing the brief, managing a creative agency to deliver a platform and executions, through to delivery of the activity itself

Marketing plans

Writing brand activity plans, setting KPIs and lining up internal teams to deliver them successfully

Customer marketing plans

Writing customer marketing plans, selling propositions and then working with internal teams to deliver the plan

Digital marketing and eCommerce

Strategy and activity to optimise your brand’s digital footprint, connectivity and performance

Unlocking the potential of your ideas

LockSmith are experts in Innovation strategy and pipeline development

Innovation

Chris was the GM for Europe Innovation at Diageo and Alex was Global Innovation Director at Fever-Tree. We are both passionate about finding creative and consumer-focused solutions and have experience across all elements of Innovation and NPD.

Process

Setting up an end to end ‘gate’ process to suit the needs of your business

Strategy development

Defining an innovation strategy that contributes to delivering your overall business goals

Pipeline planning

Populating a 1,3-, 5- or 10-year pipeline to deliver your business strategy, that incorporates both EPD & NPD

Ideation workshops

Fun, creative and interactive sessions to come up with white space opportunities

Concept development and testing

Taking ideas and turning them into credible concepts. Using quick and cost-effective research techniques to assess potential

Innovation launch planning

Writing compelling and effective launch plans to maximise the success of NPD through sales and marketing, accompanied by powerful selling stories to take to retail partners

But don’t just take our word for it. Listen to what these lovely people have to say.

“Everyone feels extremely excited about the way ahead for LAB and your workshops really focused us on our chosen direction”

Louise Avery Founder, LA Brewery

“Chris and Alex delivered a deeply insightful consumer understanding project for Time Products and importantly they always focused on the actionable strategic implications of those insights for driving business growth.”

Paul Clarke Marketing & Innovation Director, Time Products Ltd

``Your strategy is a dream to work with.``

Bonnie Chung Founder, Miso Tasty

LockSmith Clients