Unlocking the potential of your brand
LockSmith are experts in all aspects of brand marketing.
Annual planning, marketing, communications and commercial growth strategies
Developing or refining brand positioning, including brand purpose and the development of brand toolkits
Writing the brief, managing a creative agency to deliver a platform and executions, through to delivery of the activity itself
Writing brand activity plans, setting KPIs and lining up internal teams to deliver them successfully
Writing customer marketing plans, selling propositions and then working with internal teams to deliver the plan
Strategy and activity to optimise your brand’s digital footprint, connectivity and performance
Unlocking the potential of your ideas
LockSmith are experts in Innovation strategy and pipeline development
Chris was the GM for Europe Innovation at Diageo and Alex was Global Innovation Director at Fever-Tree. We are both passionate about finding creative and consumer-focused solutions and have experience across all elements of Innovation and NPD.
Setting up an end to end ‘gate’ process to suit the needs of your business
Defining an innovation strategy that contributes to delivering your overall business goals
Populating a 1,3-, 5- or 10-year pipeline to deliver your business strategy, that incorporates both EPD & NPD
Fun, creative and interactive sessions to come up with white space opportunities
Taking ideas and turning them into credible concepts. Using quick and cost-effective research techniques to assess potential
Writing compelling and effective launch plans to maximise the success of NPD through sales and marketing, accompanied by powerful selling stories to take to retail partners
But don’t just take our word for it. Listen to what these lovely people have to say.
“Everyone feels extremely excited about the way ahead for LAB and your workshops really focused us on our chosen direction”
“Chris and Alex delivered a deeply insightful consumer understanding project for Time Products and importantly they always focused on the actionable strategic implications of those insights for driving business growth.”