Unlocking the potential of your brand

LockSmith are experts in all aspects of brand marketing.


With nearly 50 years’ experience between us, we’re passionate about building brands. Our experience spans all elements of the marketing mix, delivered both locally and globally with budgets and teams of all sizes.

We love immersing ourselves in your brand’s world and then collaborating with you to solve your marketing challenges. And what’s unique about LockSmith is that we are able to bring our experience gained in both multinationals and start-ups to bear on responding to briefs. So, we can do agile and creative and also process and structure. There’s merit in both approaches.

Annual planning, marketing, communications and commercial growth strategies

Developing or refining brand positioning, including brand purpose and the development of brand toolkits

Writing the brief, managing a creative agency to deliver a platform and executions, through to delivery of the activity itself

Writing brand activity plans, setting KPIs and lining up internal teams to deliver them successfully

Writing customer marketing plans, selling propositions and then working with internal teams to deliver the plan

Strategy and activity to optimise your brand’s digital footprint, connectivity and performance

Unlocking the potential of your ideas

LockSmith are experts in Innovation strategy and pipeline development


Chris was the GM for Europe Innovation at Diageo and Alex was Global Innovation Director at Fever-Tree. We are both passionate about finding creative and consumer-focused solutions and have experience across all elements of Innovation and NPD.

Setting up an end to end ‘gate’ process to suit the needs of your business

Defining an innovation strategy that contributes to delivering your overall business goals

Populating a 1,3-, 5- or 10-year pipeline to deliver your business strategy, that incorporates both EPD & NPD

Fun, creative and interactive sessions to come up with white space opportunities

Taking ideas and turning them into credible concepts. Using quick and cost-effective research techniques to assess potential

Writing compelling and effective launch plans to maximise the success of NPD through sales and marketing, accompanied by powerful selling stories to take to retail partners

But don’t just take our word for it. Listen to what these lovely people have to say.

LockSmith Clients