“When you’re the only one driving marketing capability in your company, who do you turn to?”
It’s a question we hear time and again. Marketing capability leaders are often the unsung heroes of their organisations, pushing for transformation, upskilling teams and embedding better marketing behaviours. But it can be a lonely job. That’s exactly why we created the Marketing Capability Campfire.
What is the Marketing Capability Campfire?
The Campfire is a virtual roundtable—an intentionally small, peer-led forum created exclusively for marketing capability leaders. It’s a space to:
- Share real-world challenges in a safe, supportive setting
- Brainstorm solutions with peers who “get it”
- Validate your approach and gain fresh, outside-in perspective
- Walk away with ideas, energy and renewed confidence
Because when you have a network, you’re no longer solving problems alone.
Why we started the Marketing Capability Campfire
t LockSmith, we speak to marketing capability champions every day. Many of them tell us the same thing:
“Sometimes I feel like a one-man band.”
“I want to validate that I’m on the right track.”
“The loneliness of this role is real. This was a chance to feel connected to others.
The Campfire is our way of bringing these brilliant minds together—not just to talk, but to collaborate, create solutions and build community.
What we’ve covered
Every Campfire includes a central theme. Some of the past topics we’ve covered are:
- Embedding learning and behavioural change
- Getting senior sponsorship for training
- Managing capability at scale
- Aligning training with business strategy
And of course, there’s always space for those off agenda topics that matter to the room.
Are you a marketing capability champion?
If you’re leading marketing capability or marketing excellence for your business, this is for you. Especially if you’re a team of one!
Our regular campfires are an opportunity to get help and advice from your peers in other companies. We work on solving live challenges with you. And everyone is there to support one another.
Please reach out to our Chief Learning Officer, Sophie, if you’d like to attend:
