If you’re going to build world-class marketing academies, you need a world-class marketing capability team.
LockSmith was founded in 2020 by Chris Lock and Alex O’Rourke with a simple belief: marketing training is the foundation of marketing effectiveness.
Fast forward to today, and LockSmith has become a trusted partner to some of the world’s most ambitious marketing team, delivering global marketing capability programmes that are practical, fun and, crucially, stick. But to keep delivering bigger and better programmes, we need to build an even bigger dream team.
The solution? We’re bringing together the brightest minds in marketing capability. These are no ordinary hires. They’re specialists and seasoned pros from the worlds of luxury drinks, customer marketing, innovation and brand strategy. But what unites them is more than experience: it’s their shared passion for capability-building, and their proven track record of helping marketers thrive.
This is our new Guild of LockSmiths.
A warm welcome
To welcome our new cohort of seasoned subject matter experts, Learning Designers and expert facilitators into the Guild of LockSmith, we hosted an onboarding workshop in London.
From our “Key to Me” icebreaker to sessions on The LockSmith Way, the day was a true celebration of what makes us special: our shared values, our collective energy, and our commitment to creating better marketers.
Collaboration at the core
For our team, collaboration isn’t just a business value. It’s personal.
“I love working with other people. I love helping people work well together. It’s at the heart of who I am, and so it is at the heart of what LockSmith stands for.” Chris Lock, LockSmith founder
That spirit is what drives our approach. We don’t just “bring people in”—we co-create. We learn from each other. We invest in building a genuine sense of team and togetherness, because that’s what fuels our ability to deliver truly transformational marketing capability programmes.
Ready to unlock the potential in the people behind of your team?
With momentum building, the next stop was the UK & Ireland. Again, the focus was on embedding foundational capability — but this time, tailored to reflect local culture, commercial context, and brand priorities.
Two interactive workshops delivered immediate impact:
- Unlock Critical Thinking: Elevating strategic analysis, insight generation, and decision-making.
- Unlock Amazing Briefs: Improving the quality and clarity of briefs to inspire agency partners.
The feedback was electric. Delegates worked on live briefs, practiced applying tools in real time, and left the sessions with greater confidence — and sharper thinking.
“The training brought refreshed thinking to live brand projects, pushing complex challenges to the forefront and leaving the team feeling clear on future choices.”
– Alex Glen, UK&I
Want to know more?
We’re on a mission to transform marketing teams into engines of business growth. Curious to learn more about our Guild of LockSmiths. Visit our Who We Are page to meet the team.
Are you a seasoned marketing capability expert looking for your next exciting chapter? Book a call here to chat to Chris and Alex. We’re always on the lookout for people who are brilliant at what they do and brilliant to work with.
