This summer, we were lucky enough to attend the Cannes Lions International Festival of Creativity, an event that showcased just how many brilliant examples of creative ideas and inspiration marketers are exposed to in their jobs.
But what struck us, was how little guidance there is for marketers to help them take that inspiration and flex it deliver commercial impact in their business. Because to make a real impact, creative ideas must be effectively implemented and aligned with business objectives.
This realisation led us to create our “Inspiration Isn’t Enough” Lunch & Learn series. Drawing on our extensive experience as marketing leaders, these workshops are designed to equip marketing teams with the tools and insights needed to transform inspiration from events like Cannes into actionable strategies that deliver real business results.
What is a LockSmith Lunch & Learn?
Suitable for marketers of all levels, our Lunch & Learn sessions are one-hour virtual or in-person workshops delivered in our signature fun & interactive style with lots of conversation, activities & hands-on learning. They are perfect for teams looking for inspiration or more informal training solutions. Inspired by our trip to the Cannes Lions International Festival of Creativity this summer, this Lunch & Learn series is focused on turning creative inspiration into business impact. We share our key takeaways from Cannes and, crucially, how your team can apply those learnings in practice.
Why Creativity Matters
According to research from WARC, only 28% of marketers believe creativity is critical to marketing success. This mindset is a missed opportunity. Creativity isn’t just a nice-to-have; it’s the cornerstone of building a healthy brand, driving consumer action, and achieving long-term profitable growth. During our Lunch & Learn, we discuss why creativity matters and how it can be effectively integrated into your marketing strategy.
What to Expect
In our Lunch & Learn sessions, you can expect our curation of the hardest-hitting research, real-world case studies, and practical tips. We’ll cover:
- Case studies: We’ll share our pick of the standout campaigns, such as Dove’s “Real Beauty” and Heinz’s “Draw Ketchup,” and how they used creativity to drive long term, profitable growth.
- Creative effectiveness: What are the must-know themes for marketers in 2024? We share our take on insights from creative effectiveness experts like Karen Nelson-Field PhD, Mark Ritson, and James Hurman.
- Practical application: Practical advice for marketers to help your team get their ideas approved.
- The evidence: The latest research from brilliant minds like Dr Grace Kite to help marketers get a brand building agenda over the line.
We’re here to help
We’ve already hosted a session for Edrington UK and we’d love to help your team next.
For more information or to book a session, contact us at chris@locksmith.works or alex@locksmith.works. Let’s unlock your team’s creative potential!
